SonderMind
How do you make mental health advertising less… depressing? To help SonderMind convey its mission of bringing the mind to a better, more beautiful place, we developed the “This Is Your Brain On Change” campaign. While competitors try to relate to their audiences by showing melancholy imagery, this campaign focuses on THE OUTCOME OF THERAPY—CHANGE. The campaign elicits visceral reactions through inspiring messaging, disruptive images, and graphics that add texture, dynamism, and life. By honing a look and feel that’s empathetic, disruptive, and courageous, the campaign has helped SonderMind stand out as a redesigner in the behavioral healthcare space, all while showing what a brain on change can look like.
*Recognized in 2021 Denver Fifty
TEAM: Jeff Martin, Dave Cook, John Bellina, Greg Ryan, Camille King, Justin Levin, Nick Marranzino, Jimmy Mollenhour, Ben Rindels, Shelby Guerrero
